Why 5 stars are decided BEFORE the review
The biggest host misconception is that the review is won at the end. It isn't. The rating is shaped across the entire stay — from the first message to check-out. By the time the guest reaches the review form, they've already decided; you're just finding out what they decided. That's why the recipe for consistent 5-star reviews isn't "ask nicely for the review." It's three things, in this order: (1) timely, clear communication so they never feel confused, (2) fast resolution of any problem WHILE they're still there, and (3) a polite, well-timed review request at the end — only if everything went well.