What message automation actually is (and the timeline logic)
Message automation means exactly this: you write a message ONCE, decide when it should go out relative to the booking dates ('3 days before check-in', 'on the morning of arrival'), and from then on the system sends it to every new guest by itself — with the right details filled in. The key insight is that every stay has the same skeleton: booking → just before arrival → check-in day → mid-stay → departure. The guests change; the moments don't. That's why the 5-message timeline above covers about 90% of a stay's communication: each message answers the next phase's questions before the guest even asks them. You no longer think about 'what to send and when' — you decide it once and it holds forever.