Why Booking.com communication needs a slightly different approach
Booking.com guests aren't quite the same as Airbnb guests. They book last-minute more often, there are more business travelers, and many don't use an app — they rely on the confirmation email and the contact details Booking shares after the reservation. That makes the first, clear message with the basics (when, where, how do I get in) matter even more. The review system is different too: on Booking.com the score is on a 1-10 scale (not 5 stars) and is requested by Booking itself via email after departure. You can't "ask for a review" the way you do on Airbnb — but you can make sure the experience is good enough that the high score comes naturally, and gently remind the guest that the review email is coming.